ICON Golf Cars Custom Website

Icon Golf Cars, a rapidly growing electric golf car brand with dealerships across multiple states, needed more than just a website — they needed a high-performing digital sales engine. Their previous site wasn’t optimized for conversions, struggled with clarity between street-legal LSVs and non-street-legal models, and lacked the infrastructure for scalable marketing campaigns.

Building a High-Performance Website for a High-Performance Brand

Our Approach

Crabtree Marketing led a full-scale rebuild from the ground up. We began with deep brand discovery to ensure all product descriptions were legally accurate and customer-friendly, then mapped a site structure that simplified navigation for buyers in California, Florida, North Carolina, and South Carolina.

We designed a modern, mobile-first interface in WordPress with clean product galleries, detailed model pages, and clear calls to action. The site was engineered for speed and SEO, with location-specific landing pages to capture local search traffic. We also integrated advanced lead forms, promotional banners, and tracking systems to support ongoing ad campaigns across Google, Facebook, and Instagram.

 

The Results

The new www.icongolfcartsusa.com not only elevated the brand’s online presence but also became the central hub for all marketing efforts. With streamlined navigation, improved product clarity, and built-in lead capture tools, Icon Golf Cars now has a platform that turns browsing visitors into qualified leads — and fuels consistent sales growth across all locations.

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Scope

  • Comprehensive brand and product research to ensure accurate, compliant model descriptions

  • Full website strategy, site map planning, and UX wireframing

  • Custom WordPress design and development with mobile-first layout

  • High-quality product galleries with detailed model pages

  • Location-specific landing pages for multiple dealership markets

  • SEO optimization for local and national search visibility

  • Lead capture form integration with tracking for ad campaigns

  • Promotional banner design for seasonal offers and events

  • Google Analytics, Meta Pixel, and conversion tracking setup

  • Alignment with full-funnel marketing strategy across digital channels

Awards & Mentions

  • awwwards.com