Overview

Old Lakeshore Charters is a new Lake Erie fishing charter company, who needs to create a brand and website that would resonate within the local market. Our purpose was to capture “Fisherman” – and market share

Outdoorsmen want to be successful, no-one wants to sit on a fishing charter for 4-8 hours and not catch fish. Crabtree developed a brand and website with imagery that depicts success, organization and professionalism.

Project

Old Lakeshore Charters Branding & Website Development

Client

Old Lakeshore Charters

Design How it’s meant to be.

Immersive.

Online and Offline.

With strong ties to the local community, we knew the Old Lakeshore identity should evoke a feeling of localism. Originally planted in Marblehead Ohio, we pulled inspiration from the lakeside community. We hand illustrated a walleye, similar to those caught in nearly chartered fishing trip, to form their iconic brandmark.,

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