Old Lakeshore Charters is a new Lake Erie fishing charter company, who needs to create a brand and website that would resonate within the local market. Our purpose was to capture “Fisherman” – and market share

Outdoorsmen want to be successful, no-one wants to sit on a fishing charter for 4-8 hours and not catch fish. Crabtree developed a brand and website with imagery that depicts success, organization and professionalism.


Old Lakeshore Charters Branding & Website Development


Old Lakeshore Charters

Design How it’s meant to be.


Online and Offline.

With strong ties to the local community, we knew the Old Lakeshore identity should evoke a feeling of localism. Originally planted in Marblehead Ohio, we pulled inspiration from the lakeside community. We hand illustrated a walleye, similar to those caught in nearly chartered fishing trip, to form their iconic brandmark.,